| Callaway Golf is one of the most respected | | | | her driver of choice. |
| names in the golf industry for its quality of | | | | |
| products that cater to both recreational and | | | | A brief sampling of that feature (which you, |
| professionals alike. As part of its efforts | | | | too, can use for your own game) follows: |
| to give its customers the best, the company | | | | |
| produced Callaway Golf Magazine and released | | | | 1. At address, Annika focuses primarily on |
| its first issue early in 2004. Just recently, | | | | good balance and comfort, with her whole body |
| last November 2005, the Custom Publishing | | | | relaxed and tension-free. |
| Council (CPC) of New York City's University | | | | |
| Club made the magazine the Bronze Award | | | | 2. Annika maintains the relationship formed |
| winner for Best New Publication. | | | | between her club, hands, arms and shoulders, |
| | | | sweeping the club away low to the ground. |
| The magazine is distributed to loyal | | | | |
| customers, upscale golf clubs and key | | | | 3. Annika rotates her upper body away from |
| retailers free of charge and is also | | | | the target, while swinging her hands into a |
| available online for downloading from the | | | | position directly above her right shoulder. |
| company's website. The publication, with a | | | | |
| distribution output of over 800,000 | | | | 4. Annika drops the club into the hitting |
| quarterly, has useful information not found | | | | position while retaining her wrist angle. Her |
| in most golf consumer magazines. | | | | arms, shoulders and body release together. |
| | | | |
| For one thing, Callaway Golf magazine | | | | 5. At impact, the ball gets in the way of the |
| features exclusive content such as interviews | | | | club. The feeling is of "collecting" the ball |
| with Callaway Golf Staff Professionals. | | | | as she releases her hands, arms and clubhead. |
| Michael Campbell, Phil Mickelson, and Annika | | | | |
| Sorenstam are just some of the names that | | | | 6. Annika points her right shoulder at the |
| have been associated with Callaway. | | | | target and keeps her spine straight. Her key |
| | | | thought is complete her follow-through. |
| Aside from interviews and the information on | | | | |
| Callaway's latest offerings, the magazine | | | | (From Callaway Golf Magazine ISSUE 1 FEBRUARY |
| also contains useful tips on golfing provided | | | | 2004) |
| by none other than the company's own staff | | | | |
| professionals. | | | | These tips along with other useful in-depth |
| | | | information on Callaway's products (such as |
| In its first issue (February 2004) Annika | | | | the Big Bertha Titanium 454 Driver or the HX |
| Sorenstam featured tips on efficient swings. | | | | golf balls with the hexagonal dimple system) |
| The Swedish Sorenstam tops the LPGA's list of | | | | all serve to present its readers the exciting |
| the highest average driving distance with a | | | | possibilities that Callaway can offer golfers |
| yardage of 269.7 after making the ERC Fusion | | | | of any level. |